Media

Grant McCracken, a globally respected anthropologist with Convergence Culture Consortium at MIT (www.cultureby.com), interviews Paula about her experience as a corporate entrepreneur, bringing innovation and consumer culture to a large consumer products manufacturer:
http://www.cultureby.com/trilogy/2009/09/paula-rosch-unsung-hero-in-the-
production-of-culture-and-product-innovation.html

In this podcast series about Innovation, Paula Rosch talks about Scouts as population change agents, and her experience developing HUGGIES^® Little Swimmers^® disposable swim pants. Click on the link, and scroll down to the February 20, 2006 podcast: The Innovative Behavior Show.
http://dainnoviseguys.libsyn.com

In PDMA Visions, the Product Development & Management Association describes an interview with Paula about innovation, change agents, the value of incubation, "floaters," observational research, and the creation of tools to help you invent and innovate.
www.pdma.org/visions/december06/pdma-news1.php

Spirituality & Health magazine "reports on the people, the practices and the ideas of the current spiritual renaissance." The May/June 2006 issue features an article by Paula about innovative change agents in the population.
www.spiritualityhealth.com May/June article

Paula Rosch…Ideas that grow™, in partnership with The Venture Center - The Entrepreneur's Resource, has recently developed and launched an interactive workshop for training employees in corporate entrepreneurship. Read about "Intrapreneurs Wanted: Inspire Within™" in an article in Lake Winnebago Business to Business magazine.
www.winnebagob2b.com

The elements of design are important in Paula's work, from project design to the inclusion of artists in the concept development process, and drawing on real life experience. This link describes her participation in a regional art event celebrating the landscape as art, and more specifically, Native American effigy mounds.
www.mainstreetartworks.com/edge/calendar.cfm